Client:
Art of Cigar
Scope of Work:
Brand Activation, Branding, Brand Exposure, Celebrity/Influencer Placement
Background.
Off the Field NFL Wives Association (“OTF”) honors the leadership qualities of women in Super Bowl host cities who have made remarkable strides to improve the lives of women and children. OTF pays tribute to those who make a difference in their communities through the presentation of The Off The Field Woman of Impact Award and The Danielle Beverly Courage Award.
OTF was established on February 16, 2006, in Washington, DC as a national non-profit organization, after 6 years of successful fashion shows (and giving back to families through efforts with Habitat for Humanity).
The organization is composed solely of the wives and significant others of active and retired NFL players. OTF is a 501c(3) charitable organization that strives to be a resource to its members and their communities. The purpose of OTF is to have an alliance of women within a network who are fully committed to collectively affect change within themselves as well as their communities. Through our charitable efforts, OTF has donated over $1 million into the hands of service providers, including hospitals and organizations that support children and families.
The Event.
The 23rd Off the Field (OTF) NFL Wives Association annual charity fashion kicked off with a red carpet at the Grand Canal Shoppes at the Venetian Las Vegas. More than 50 spouses gathered to celebrate community football. No matter what size, ,”Fashion is for everyone” was the message. Current and former NFL wives showing off their glitz, and glam and strut down the runway at the Venetian Theatre.
Goal
The NFL boasts more than an impressive fan base. Gaining an alliance with the NFL, product brand exposure, and specific product placement to celebrities, pro athletes and influencers were the key initiatives with Art of Cigar.
Press.
The Result.
The 23rd Annual Off The Field NFL Wives Association Fashion Show was a success! The Art of Cigar accomplished more than the initial goal by gaining press from meta approved platforms, networking with prominent individuals, placing products with specific athletes, influencers and creating substantial brand exposure. The Art of Cigar has been asked to attend as an activation for Super Bowl 2025.