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Q1-Q4 Marketing

We're thrilled to present our meticulously crafted twelve-month marketing strategy designed to elevate our brand and achieve our marketing objectives.  Our strategy aims to achieve specific goals and objectives, including fostering key relationships, driving revenue generation, and enhancing customer retention efforts.

Goal & Timeline

Marketing Goals and Objectives: Marketing goals aim to increase brand visibility, customer engagement, and overall organization through successful events, branding, high-profile engagements, and online visibility. Objectives involve planning and executing events, updating engagement strategies, and implementing advanced marketing techniques.

​Quarter 1 | Feb. 13 - March 31st

  1. 1st Location Launch Event Los Angeles

    1. Marketing timeline: 

      1. Pre-Event Marketing  Feb. 9th - March TBA

        1. Solidify 1st event date Feb. 9th

        2. Setup systems for SEO campaign Feb 16th

        3. Press Release of Googy x Hoodbender collaboration Feb 16th

        4. Schedule general social media campaign (IG/twitter)

        5. Establish call to actions for 1st event

        6. Establish promo materials for 1st event

      2. Post Event Marketing March-April 5th

        1. Schedule general social media press accolades from event (IG/twitter)

        2. Establish follow up interview outlets

        3. Prep Q2 press by leveraging Q1 success

        4. Follow up on call to actions

  2. Animation Release

    1. Introduction of Who is Hoodbender animation Release Feb 23

    2.  

  3. Social Inclusions (Potential Engagements)

    1. MOLAA’s Afro-Latinx Festival Feb. 23

    2. LA Fashion Week March 22

  4. SEO Campaign

    1. Consolidate URL links to optimal source hubs

    2. Set up and implementation of SEO systems

      1. Indexing Feb. - Mid March

      2. Pinging Mid March

      3. Backlink creating Feb-March

    3. Set up systems for analytical review

    4. Format data collection process

    5.  Analyze web analytics

  5. Out of Home Campaign

    1. Identify target areas

      1. Banning Billboard Feb. 26 - March 31st

      2. Beverly Wallscape Billboard Feb. 26 - March 31st 

  6. Social Media

    1. Instagram

      1. Setup campaign strategy 

      2. Schedule posting calendar  

      3. Engage current show guest

      4. Create promo creatives

      5. Repurpose created content

    2. Twitter

      1. Setup campaign strategy 

      2. Schedule posting calendar  

      3. Engage current show guest

      4. Create promo creatives

Q1

Q1MRH
Q2MRH

Q2

Quarter 2 | April 1- June 30th

  1. Series launch Event May TBA

  2. Social Inclusions (Potential Engagements)

    1. Writers Guild of America Awards (WGA) April 14th

    2. Update any red carpet or event engagements

  3. SEO Campaign

    1. Implementation 2nd stage of SEO systems

      1. PR4-PR9 links April- June

      2. Bookmarking Campaign Mid May - June

      3. Directory Submission Campaign End of May - June

    2. Analytics Analyzation 

      1. Weblinks

      2. Performance links

      3. Conversions links 

    3. Service/Maintenance

  4. Out of Home Campaign

    1. Assess continuation of Out of Home strategy 

  5. Social Media

    1. Instagram

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targeted guest

      4. Create promo creatives

      5. Introduce viewer incentives

      6. Establish show creatives

    2. Twitter

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targeted guest

      4. Create promo creatives

      5. Introduce viewer incentives

      6. Establish new creatives

Q3MRH

Q3

Quarter 3 | July 1 - September 30th

  1. Social Inclusions (Potential Engagements)

    1. TBA

    2. Update any red carpet or event engagements

  2. SEO Campaign

    1. Continued implementation of SEO systems (June-Dec)

      1. PR4-PR9 links 

      2. Bookmarking Campaign

      3. Directory Submission Campaign 

      4. Indexing Campaign

      5. Pinging Campaign

      6. Backlink Campaign

    2. Analytics Analyzation 

      1. Format overall data from prior months to date July 12

        1. All social platforms

        2. Weblist

          1. Organize solicitation entry & end point

          2. Product reviews

      2. Weblinks

      3. Performance links

      4. Conversions links 

      5. Social media data performance

    3. Service/Maintenance

  3. Out of Home Campaign

    1. Assess continuation of Out of Home strategy 

  4. Social Media

    1. Instagram

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Continual engagement of niche targets

      4. Update promo creatives

      5. Assess viewer incentives

      6. Update show creatives

    2. Twitter

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targetets

      4. Update promo creatives

      5. Asses viewer incentives

      6. Update show creatives

Q4MRH

Q4

Quarter 4 | Oct 1 - Dec. 31

  1. Social Inclusions (Potential Engagements)

    1. TBA

    2. Update any red carpet or event engagements

      1. Film

        1. San Diego Fashion Week Oct. 11th

  2. SEO Campaign

    1. Continued implementation of SEO systems (Oct -Dec)

      1. PR4-PR9 links 

      2. Bookmarking Campaign

      3. Directory Submission Campaign 

      4. Indexing Campaign

      5. Pinging Campaign

      6. Backlink Campaign

    2. Analytics Analyzation 

      1. Weblinks

      2. Performance links

      3. Conversions links 

      4. Social media data performance

    3. Service/Maintenance

  3. Out of Home Campaign

    1. Assess continuation of any Out of Home strategy 

  4. Social Media

    1. Instagram

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Continual engagement of niche targets

      4. Update promo creatives

      5. Assess viewer incentives

      6. Update show creatives

    2. Twitter

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targets

      4. Update promo creatives

      5. Asses viewer incentives

      6. Update show creatives

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