Soirée
Presented by House Nouveau Riche
The Future of Immersive Influence
Who We Are
House Nouveau Riche is the definitive architectural bridge between traditional high-value media and the digital frontier. Established to solve the evolving challenges of the publication marketplace, we offer an avant-garde Virtual Reality (VR) platform that transforms passive reading into a high-sensory, interactive journey. Our mission is to redefine engagement, moving beyond the page to deliver immersive experiences that captivate, inform, and convert.
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We curate a digital sanctuary dedicated to the crème de la crème of economic and social advancement. By highlighting extraordinary individuals, transformative businesses, and visionary ideas, Nouveau Riche serves as the primary touchpoint for an audience that defines the upper echelon.
NY
July 24, 2026
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Experience an extraordinary New York evening at the Andaz 5th Avenue. In a exclusive collaboration between Fashion Week San Diego and Sotheby’s, we invite you to a soirée that seamlessly blends the understated sophistication of high-asset luxury with the electrifying glamour of the runway.
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Set against the panoramic pulse of Midtown, this is a curated sanctuary for the upper echelon. Expect a night of elegant entertainment, featuring intimate showcases from top-tier global brands and a guest list that includes the city’s most influential tastemakers. This is more than just an event; it is an unparalleled opportunity to immerse yourself in the pinnacle of Manhattan style, exquisitely refined and redefined.
NEW YORK
SD
October 1, 2026
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Coastal prestige meets sophistication in a sun-drenched, architecturally stunning environment. Experience a curated sanctuary of Skyline designed for San Diego’s most influential tastemakers and ambitious leaders. As the sun sets over the bay elevate your perspective at the University Club Atop Symphony Towers in a premier collaboration with Fashion Week San Diego.
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Join us for an unforgettable evening that melds the Club’s rich legacy with the pulsating energy of cutting-edge fashion and technology. Participate in a remarkable showcase of entertainment and exclusive networking. This is a night that captures the essence of downtown elegance infused with the vibrant spirit of Fashion Week.
SAN DIEGO
The Partnership Opportunity
Aligning with Nouveau Riche offers exclusive brands a rare convergence of cutting-edge innovation and legacy prestige. We invite you to transcend traditional advertising and inhabit a dynamic ecosystem designed to inspire success and drive growth in today’s ever-evolving luxury landscape. Partner with us to occupy the future of influence.
Primary Value Propositions
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The Immersive Edge: Seamlessly integrate your brand’s products into VR or Hologram environments—allowing guests to "walk through" your showrooms or "touch" your latest collections from anywhere in the world.
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The Elite Network: Gain direct access to the "New Power" demographic—HNWIs (High-Net-Worth Individuals) and industry titans who prioritize tech-forward, high-design experiences.
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The Dual-Coast Presence: Leverage our physical anchor events at the Andaz 5th Avenue (Manhattan) and the University Club (San Diego) to bridge the gap between digital innovation and high-touch networking.
FASHION WEEK SAN DIEGO
In it's 19th year, Fashion Week San Diego is a traditional fashion week that focuses on emerging designers from around the world and San Diego. They are the longest running and the biggest Fashion Week that is independently owned and operated.
The Infinite Venue: A Global Meta VR Experience
Nouveau Riche is revolutionizing the traditional soirée by breaking physical barriers. In partnership with Meta’s VR ecosystem, our New York and San Diego events will be streamed live in a fully immersive virtual environment, creating an unparalleled opportunity for our partners. This innovative approach combines the exclusive prestige of our physical guest list with a global reach, allowing esteemed brands to transcend geographical boundaries.
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Join us in this high-definition, interactive digital space where elite audiences can engage with your brand from anywhere in the world. Amplify your visibility with an audience of forward-thinking tastemakers and high-net-worth digital pioneers.
Key Characteristics of Luxury Consumers:
Affluence and High Disposable Income:
Luxury consumers who typically have significant wealth and disposable income, allowing them to indulge in premium experiences and purchases.
Value for Quality and Exclusivity:
Consumers who seek products and services that are perceived as being of the highest quality and offer a sense of exclusivity and status.
Discerning and Knowledgeable:
Consumers who are often well-informed and discerning, with a keen eye for detail and a preference for authentic brands and craftsmanship.
Aspirational:
Consumers who are often driven by a desire for a higher lifestyle and are willing to pay a premium for products and services that align with their aspirations.
Millennials and Gen Z:
While traditional luxury brands have focused on older generations, younger demographics like millennials and Gen Z are increasingly important, with a shift towards valuing experiences over material possessions.
Live Stream VR Target Markets
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Target Market: US, China, Japan, South Korea, UK, Germany, France, Canada, India
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The luxury target market comprises high-net-worth individuals and aspirational consumers who value exclusivity, quality, and prestige and are willing to pay a premium for high-end goods and services.
In the U.S., approximately 53 million adults own a dedicated VR system, and an estimated 72.2 million Americans are using immersive VR experiences in 2024.
For the broader category of combined Augmented Reality (AR) and Virtual Reality (VR) users (which often includes mobile phone applications), the numbers are much higher.
The user penetration for the combined AR & VR market is forecasted to be 85.0% in 2025, representing an estimated ~300 million users.
More than half of U.S. adults (an estimated 140 million) have at least tried VR at some point.
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Nadeem Majdalany
2x Grammy Award Winning Composer & Conductor
FEATURING
The very first film in 12K raw true 360° VR / AR with the first real live action musicians and performers composited into the imaginative evolving story.
Participating Brands
$250,000 - Maximum Brand Integration
Title Sponsor
This elite tier is designed for a single brand to own the evening's narrative. As the "Presented By" partner, your brand is woven into the very fabric of the event, from the physical red carpet in Manhattan and San Diego to the global digital frontier. Guaranteed content creation with top-tier creators and featured placement in all recap content. Your brand receives unparalleled integration throughout the entire event experience, from pre-promotion through post-event content amplification.​ You aren't just a sponsor; you are the host of the upper echelon.​​
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The Global VR Residency: Exclusive naming rights to the Virtual Reality Lounge within the Meta livestream. Global users "enter" the event through your branded digital portal.
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Holographic Dominance: A 15-second "Hero" feature on the Proto Hologram unit. We create a life-sized, 4K 3D appearance of your CEO or lead designer to virtually greet every guest.
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Red Carpet Authority: Primary Center Placement on the Media Wall. Your logo is the "anchor" for every professional photo taken by the press and influencers.
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The "Golden Ticket" Gift Bag: Exclusive rights to include a Full-Sized Luxury Product and a personalized "Letter of Distinction" in every VIP gift bag.
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Executive Stage Presence: A 2-minute "Visionary Address" to open the main program on both coasts.
Premium VIP Experience
Dedicated branded VIP section + 10 VIP tickets for your team and key clients
The "Holographic Concierge" Greeting
Instead of a standard check-in, guests are greeted by a life-sized 4K Proto Hologram of your brand’s ambassador or CEO.
Custom Signature "Title Cocktail" & Molecular Bar
We will collaborate with the hotel’s mixologists to create a custom, high-end cocktail named after your brand or latest collection.
GUEST APPEARANCE
French Montana
As a multi-platinum artist, entrepreneur, and quintessential Manhattan figure, French Montana represents the very soul of Soirée. Converge a night where the king of the New York vibe meets the future of the virtual frontier.
$100,000 - Significant Brand Integration
Gold Sponsor
Gold Sponsors receive substantial brand integration throughout the event with premium placement and multiple engagement opportunities. This tier is designed for brands that want to be seen as curators of modern taste. By blending high-energy fashion with interactive tech, you position your brand as a bridge between classic luxury and the future of style.
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The "Digital Lookbook" Hologram: An 8-second high-rotation 3D ad on The Holobox featuring a "living lookbook"—a 3D model wearing your brand’s latest couture, accessories, or product in mid-air.
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The VR Art Salon: Exclusive branding of the Virtual Art Gallery within the Meta VR livestream. Global viewers interact with your brand while browsing 3D renders.
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The "Designer Spotlight" Integration: One featured designer or artist from the evening’s program is officially "Sponsored by [Your Brand]," with your logo appearing on all digital screens during their segment.
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Couture Sample Gift Bag: Inclusion of a high-end fashion accessory or a "private atelier" invitation for VIP guests.
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Large Perimeter Media Wall: Strategic placement on the Red Carpet Step & Repeat for all fashion-forward media coverage.
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Sector Dominance: Category exclusivity—we guarantee no direct competitors within this tier for your specific industry.
Premium Brand Placement
Logo placement on all event signage, digital materials, and step-and-repeat backdrop in prominent positions
Includes product placement opportunities throughout venue, inclusion in VIP gift bags, and featured mentions in event recap content and social media. Limited to THREE sponsors for category exclusivity.
Content & Access Package
6 VIP tickets, guaranteed content creation with 3 selected creators, plus access to all event photography and videography
GUEST APPEARANCE
Jordin Sparks
A global icon who embodies the intersection of elite talent and timeless grace, Grammy-nominated superstar and multi-platinum recording artist, a rare opportunity to share an intimate, high-vantage evening with one of the industry’s most beloved luminaries.
$25,000 - $50,000 Excellent Visibility
Silver Sponsor
Silver Sponsors receive excellent visibility and engagement opportunities at a more accessible price point. This tier is perfect for emerging luxury brands or regional powerhouses looking to enter the "inner circle." This tier focuses on aesthetic alignment, ensuring your brand is seen as an essential supporter of the New York and San Diego creative scenes, linking your brand to a lifestyle of social and economic advancement.
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Holographic Carousel: Your logo appears in a high-definition 3D rotation in The Holobox unit throughout the night, ensuring constant visual "poking" for every guest.
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Media Wall Presence: Standard shared logo placement on the Red Carpet Media Wall.
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The VR Billboard: A High-Resolution Digital Billboard within the Meta VR environment, visible to thousands of global livestream viewers.
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Gift Bag Connection: Inclusion of a high-quality Promotional Insert or Gift inside the physical gift bags.
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Digital Ecosystem: Featured logo on the Nouveau Riche website, official event app, and all email marketing sent to the VIP guest list.
4 VIP tickets for your team
Product placement in gift bags and access to event photography for marketing use
Drink, Dine, & Laugh
Exquisite Cuisine
Coast to Coast
$2,500-$4,500 - Valuable Exposure
Service Partner Opportunities
Service Partners are essential to creating an exceptional event experience. By providing specialized services valued at $2,500-$4,500, you gain valuable exposure to our influential creator community while becoming an integral part of the event atmosphere. Examples of successful Service Partners include premium cocktail brands, innovative food concepts, interactive photo experiences, and unique entertainment providers. Each service is strategically integrated to maximize engagement and authentic content creation opportunities.
What You Provide
Premium drinks, gourmet catering, or unique experiences
Photo booths, live art, DJs, or specialty performances
Full service staffing for your activation area Professional branded materials and signage
What You Receive
Company name and social tags on RSVP platform (Partiful) Official event recap post mentions and host shoutouts
Direct exposure to 200+ creators and industry talent
Branded content from photos and videos featuring your service
2 VIP tickets for company representatives
$5,000 - Valuable Exposure
Red Carpet
Capture the essence of your day with a glamorous red carpet moment. Walk among celebrities, influencers, and professionals, with the world-renowned Getty Images capturing the essence of the event.
$2,000-$5,000 - Valuable Exposure
Showcase on "The Holobox"
Life-like & life-size holograms, in real-time.
8-Second High-Rotation 3D Ad
15-Second High-Rotation 3D Ad
30-to-60 Rotations Per Scheduled 10 Min Loop
$1,000-$3,000 - Valuable Exposure
Premium Product Placement
Your products featured in carefully curated gift bags distributed to 200+ influential creators and attendees, generating direct trials and potential organic content.
Authentic Content Generation
Recipients frequently feature gift bag contents in post-event social content, providing organic brand exposure to millions of engaged followers.
Investment Requirements
Provide 200+ units of products with retail value $40-$200 per unit, plus optional premium items for 100 VIP bags. Include branded materials or product information cards to maximize brand recognition and recall.
Partnership Benefits
Company name and social tags featured on RSVP platform, official recap post mentions, and 1 general admission ticket for your representative. Our gift bags are highly anticipated by attendees and generate significant post-event social sharing, particularly for photogenic, unique, or limited-edition items.
Secure Your Partnership
If you can't find exactly what you’re looking for, don’t worry! Our team excels in crafting customized partnership opportunities that align perfectly with your unique marketing goals, budget considerations, and brand identity. We are dedicated to delivering innovative solutions and creative strategies that drive results and elevate your brand. Let us help you transform your vision into reality!​
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Limited sponsorship opportunities available. Category exclusivity and preferred placement secured on first-come, first-served basis. Don't let your competitors claim the spotlight. Contact us today to secure your exclusive partnership opportunity.