top of page
Fashion Sketches

Q3-Q4 Marketing

Cervo Media Group's marketing goals will articulate the desired outcomes in terms of brand visibility, customer engagement, and overall market presence for FWSD. Goals in marketing often include executing successful events, securing high-profile engagements, and optimizing online visibility through SEO campaigns.

Q3M

Goal & Timeline

Marketing Objectives: Objectives in marketing are actionable steps that contribute to the achievement of marketing goals. This could involve planning and executing specific events, regularly updating engagement in high-profile events, and implementing advanced stages of SEO systems to enhance online presence.

< Back | Finance |Sales | Target Milestones>

Quarter 3 | July 1 - September 30th

  1. Marketing timeline inclusions: 

    1. Pre-Event Marketing  July-Aug 31

      1. First Phase rebuild of website (July 1- July 18)

      2. Second Phase rebuild of website (July 21- Aug 8)

      3. Third Phase rebuild of website (Aug 18- Aug 29)

      4. Press Release (TBD July) (Acquisition PR) 

        1. Benzinga​

        2. Digital Journal

        3.  Fox Media Outlets

        4. Yahoo Finance

        5.  AP News

      5. Planning schedule general social media campaign (IG,FB, TW, YT)

      6. Call to action for event campaign 

      7. First looks promo materials 

      8. Placement-Hollywood Calendar (Sept19 - Oct3)

  2. Social Inclusions (Potential Engagements)​

    1. July 7th: “Superman” World Premiere & After Party (LA)

    2. July 12th: 2025 Monaco Royal Red Cross Ball (Monaco)

    3. July 16th: 2025 ESPY Awards (LA)

    4. July 19th: Haute Steam Program

    5. July 26th: 2025 Entertainment Weekly Comic-Con Party (San Diego)

    6. Aug 8th: Posh at La Plaza in La Jolla - Featuring La Jolla Retailers and FWSD Designers for a community shopping day

    7. Aug 8th: The SHOT - San Diego's Best Photographer

    8. Sept. 7th: 2025 MTV Video Music Awards (NY)

  3. Out of Home Campaign (Aug-Sept)

    1. Assess potential Out of Home strategy

      1. Movie theater ads  

  4. SEO Campaign(July18-Sept30)​​​​

    1. Set up and implementation of SEO systems

      1. Backlink Campaign(July 21 - Sept30)

      2. Pinging Campaign(Aug8 - Aug 31)

      3. Indexing Campaign (July 21 - Sept30)

      4. PR4-PR9 links (July 21 - Aug 8)

    2. Keyword strategy (July 21  -Aug 8)

    3. Sitemap build (July 19)

    4. Consolidate URL links to optimal source hubs

    5. Format data collection process

    6. Analyze web analytics

  5. Analytics Analyzation 

    1. ​Format overall data from 2025 prior months to date July 1

    2. All social platforms

    3. Organize solicitation entry & end point

    4. Product reviews

    5. Weblinks

    6. Performance links

    7. Conversions links 

    8. Social media data performance

    9. Service/Maintenance

  6. Social Media

    1. Instagram, Twitter, Facebook

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

    2. YouTube

      1. Analyze short format content​

      2. Organize short content

    3. Engagement of niche targeted guest​

  7. Update promo creatives

  8. Assess viewer incentives

  9. Update event creatives

Q3

Q4M

Q4

Quarter 4 | Oct 1 - Dec. 31

  1. Marketing timeline inclusions

    1. Placement-Hollywood Calendar (Sept 19 - Oct 3)

    2. Replanning starts (Oct 24)​

    3. Fourth Phase rebuild of website (Oct 27- Dec 29)

  2. Social Inclusions (Potential Engagements)

    1. Fall Runway (Oct 4 - Oct 5)

  3. SEO Campaign

    1. Continued implementation of SEO systems (Oct -Dec)

      1. PR4-PR9 links 

      2. Bookmarking Campaign

      3. Directory Submission Campaign 

      4. Indexing Campaign

      5. Pinging Campaign

      6. Backlink Campaign

    2. Analytics Analyzation 

      1. Weblinks

      2. Performance links

      3. Conversions links 

      4. Social media data performance

    3. Service/Maintenance 

  4. Social Media

    1. Instagram, Twitter, Facebook

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Continual engagement of niche targeted guest​

      4. Update promo creatives

      5. Assess viewer incentives

      6. Update show creatives

        1. Update promo creatives

        2. Assess viewer incentives

        3. Update show creatives

      7. YouTube

        1. Analyze short format content​

        2. Publish short content

        3. Format editorial type content

        4. Start strategy for long format content (Nov)

bottom of page