Sponsor:
McClure's Pickles
Scope of Work:
Brand Activation, Branding, Brand Exposure, Celebrity/Influencer Placement
​Background.
In 2006, using McClure's great grandmother Lala's recipe, McClure’s was started using the original pickle recipe in Brooklyn, NY and Detroit, MI. In 2009 McClures brought all manufacturing back to Michigan (one of the largest cucumber growers in the US) alonzg with a partner warehouse in New York.
​
McClure's use as much local produce as possible when it is in season and when it's not, they speak directly with the growers to know where their produce is coming from and how it is being grown, making sure they are getting the freshest produce available. Their products are all-natural, gluten-free (pickles, relish, Bloody Mary, all-natural chips, brine), and kosher certified (Michigan Kosher Supervisors, OU). https://mcclures.com/pages/culture
.
The Event.
Pandora’s Box, filmed in three acts, McClure’s initially joined on Act1 of the production filming. In an effort to support the talent, McClure supplied the production team and all-star talent with jars of pickles. With a great response from the production team and talent McClure’s later sponsored both Acts 2 and 3. The involvement in Acts 2 and 3 led to p[lacement in gift bags with a larger audience of 150 encompassing crew, talent, and spectators.
Goal.
McClure Pickles garners a dedicated and influential fan base across the Midwest, eastern states, and major US territories. Through a strategic collaboration with “Pandora’s Box”, Cervo Media Group, renowned multi-Grammy award-winning composer, conductor, and songwriter Nadeem Majdalany, and award winning talent, we aim to achieve exceptional brand exposure. Additionally, this partnership presented an opportunity to elevate brand exposure through targeted marketing efforts, including exclusive product placement with high-profile celebrities, c-level executives and distinguished guests leading to a surge in retail sales.
The Result.
Pandora’s Box produced an overwhelming response of success. Significant market penetration was held in the Los Angeles area leading to immediate grocery retailer's reorders. Brand exposure elevated the company to national press. Now as seen on “NBC News Radio podcast”. Executives, affluent guest and celebrities experienced products first hand. Logo placement on the red carpet gave the brand more validity with “Getty Images” photos. Social media inclusions lead to thousands of plays, shares and impressions.
