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Q1-Q4 Marketing

Cervo Media Group marketing goals will articulate the desired outcomes in terms of brand visibility, customer engagement, and overall market presence for MBM. Goals in marketing often include executing successful events, securing high-profile engagements, and optimizing online visibility through SEO campaigns.

Goal & Timeline

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Marketing Objectives: Objectives in marketing are actionable steps that contribute to the achievement of marketing goals. This could involve planning and executing specific events, regularly updating engagement in high-profile events, and implementing advanced stages of SEO systems to enhance online presence.

​Quarter 1 | Dec. 1- March 31st

  1. Davinci Film Festival 

    1. Marketing timeline inclusions: 

      1. Pre-Festival Marketing  Dec.- Feb 22

        1. Show being featured at the film festival

        2. Wallscape advertisements

        3. LA Times feature

        4. Schedule general social media campaign (IG/Linkedin)

        5. Establish call to action for event

        6. Establish promo materials for festival

      2. Post Festival Marketing Feb.25 - March 8th

        1. Schedule general social media press accolades from  festival (IG/Linkedin)

        2. Establish follow up interview outlets

          1. The Dante Greco Show

          2. Jonathan Show

          3. Find film critics

        3. Prep Q2 press by leveraging Q1 success

        4. Follow up on call to actions

  2. Social Inclusions (Potential Engagements)

    1. Palm Springs International Film Festival Jan. 5-16th

    2. Grammys 2024 Feb. 4

    3. Pasadena Black History Parade and Festival Feb. 18th

    4. People’s Choice Awards (PCA) Feb. 18

    5. MOLAA’s Afro-Latinx Festival Feb. 23

    6. LA Fashion Week March 22

    7. Start planning to host mini launch event (Date: April TBD) Note: Could be part of the DaVinci Film Festival

  3. SEO Campaign

    1. Consolidate URL links to optimal source hubs

    2. Set up and implementation of SEO systems

      1. Indexing Dec.- Mid January

      2. Pinging Mid January - Feb

      3. Backlink creating Feb-March

    3. Set up systems for analytical review

    4. Format data collection process

    5.  Analyze web analytics

  4. Out of Home Campaign

    1. Identify target areas

      1. Banning Billboard Jan-Feb

      2. Beverly Wallscape Billboard Dec-Feb.

      3. TBA Beverly Billboard March

  5. Social Media

    1. Instagram

      1. Setup campaign strategy 

      2. Schedule posting calendar  

      3. Engage current show guest

      4. Create promo creatives

      5. Repurpose created content

    2. Linkedin

      1. Setup campaign strategy 

      2. Schedule posting calendar  

      3. Engage current show guest

      4. Create promo creatives

Q1

Q1M
Q2M

Q2

Quarter 2 | April 1- June 30th

  1. Series Mini launch Event April TBA

  2. Social Inclusions (Potential Engagements)

    1. Writers Guild of America Awards (WGA) April 14th

    2. Update any red carpet or event engagements

      1. Film

      2. Fitness

      3. Finance 

  3. SEO Campaign

    1. Implementation 2nd stage of SEO systems

      1. PR4-PR9 links April- June

      2. Bookmarking Campaign Mid May - June

      3. Directory Submission Campaign End of May - June

    2. Analytics Analyzation 

      1. Weblinks

      2. Performance links

      3. Conversions links 

    3. Service/Maintenance

  4. Out of Home Campaign

    1. Assess continuation of Out of Home strategy 

  5. Social Media

    1. Instagram

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targeted guest

        1. Finance

        2. Fitness 

      4. Create promo creatives

      5. Introduce viewer incentives

      6. Establish show creatives

    2. Linkedin

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targeted guest

        1. Finance

        2. Fitness 

      4. Create promo creatives

      5. Introduce viewer incentives

      6. Establish show creatives

Q3M

Q3

Quarter 3 | July 1 - September 30th

  1. Social Inclusions (Potential Engagements)

    1. TBA

    2. Update any red carpet or event engagements

      1. Film

      2. Fitness

      3. Finance 

  2. SEO Campaign

    1. Continued implementation of SEO systems (June-Dec)

      1. PR4-PR9 links 

      2. Bookmarking Campaign

      3. Directory Submission Campaign 

      4. Indexing Campaign

      5. Pinging Campaign

      6. Backlink Campaign

    2. Analytics Analyzation 

      1. Format overall data from prior months to date July 12

        1. All social platforms

        2. Weblist

          1. Organize solicitation entry & end point

          2. Product reviews

      2. Weblinks

      3. Performance links

      4. Conversions links 

      5. Social media data performance

    3. Service/Maintenance

  3. Out of Home Campaign

    1. Assess continuation of Out of Home strategy 

  4. Social Media

    1. Instagram

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Continual engagement of niche targeted guest

        1. Finance

        2. Fitness 

        3. Professionals

      4. Update promo creatives

      5. Assess viewer incentives

      6. Update show creatives

    2. Linkedin

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targeted guest

        1. Finance

        2. Fitness 

        3. Professionals

      4. Update promo creatives

      5. Asses viewer incentives

      6. Update show creatives

Q4M

Q4

Quarter 4 | Oct 1 - Dec. 31

  1. Social Inclusions (Potential Engagements)

    1. TBA

    2. Update any red carpet or event engagements

      1. Film

        1. San Diego Fashion Week Oct. 11th

      2. Fitness

      3. Finance 

  2. SEO Campaign

    1. Continued implementation of SEO systems (Oct -Dec)

      1. PR4-PR9 links 

      2. Bookmarking Campaign

      3. Directory Submission Campaign 

      4. Indexing Campaign

      5. Pinging Campaign

      6. Backlink Campaign

    2. Analytics Analyzation 

      1. Weblinks

      2. Performance links

      3. Conversions links 

      4. Social media data performance

    3. Service/Maintenance

  3. Out of Home Campaign

    1. Assess continuation of any Out of Home strategy 

  4. Social Media

    1. Instagram

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Continual engagement of niche targeted guest

        1. Finance

        2. Fitness 

        3. Professionals

      4. Update promo creatives

      5. Assess viewer incentives

      6. Update show creatives

    2. LinkedIn

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Engage niche targeted guest

        1. Finance

        2. Fitness 

        3. Professionals

      4. Update promo creatives

      5. Asses viewer incentives

      6. Update show creatives

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