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Q4-Q1 Marketing

Q4M

Goal & Timeline

Marketing Objectives: Objectives in marketing are actionable steps that contribute to the achievement of marketing goals. This could involve planning and executing specific campaigns, regularly updating engagement in high-profile events, and implementing advanced stages of SEO systems to enhance online presence.

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​Quarter 4 | September 12th - Dec. 31st

  1. Marketing timeline inclusions: 

    1. Pre-Marketing  Sept. 15th - Sept. 30th

      1. First Phase SEO website setup (Sept. 15th - Sept. 26th)​

      2. Planning schedule general social media campaign (IG, FB, TW)

      3. Data collect setup

      4. Campaign setups

        1. Thanksgiving

        2. Thanksgiving Travel

        3. Black Friday (TBD) 

        4. Christmas

        5. Christmas Travel 

      5. First looks promo materials 

      6. Press Release (TBD ~Oct. 1st-Oct.17th) 

        1. Benzinga​

        2. Digital Journal

        3.  Fox Media Outlets

        4. Yahoo Finance

        5.  AP News

  2. Social Inclusions (Solicited Travel Engagements)​

    1. Sept. 11th – Tuesday, Sept. 16th, 2025 New York Fashion Week (NYFW)

    2. Sept. 14th, 2025 Primetime Emmy Awards (LA)

    3. Sept. 23rd – 28th, 2025 Milan Fashion Week (Milan)

    4. Sept. 29th – Oct. 7th, 2025 Paris Fashion Week (Paris)

    5. Oct. 17th-19th, 2025 Austin Grand Prix (Austin, TX)

    6. Nov. 19th, 2025 CMA Country Music Awards (Nashville)

    7. Nov. 20th-22nd, 2025 Las Vegas Grand Prix (Las Vegas)

    8. Nov. 27, 2025 Thanksgiving

    9. Nov. 28, 2025 Black Friday

    10. Dec. 3rd – 7th, 2025 Art Basel (Miami)

    11. Dec. 5th – 7th, 2025 Abu Dhabi Grand Prix (Abu Dhabi)

    12. Dec. 23rd – 24th, 2025 Christmas

    13. Jan. 1st, 2026 New Years​​

  3. SEO Campaign(Sept. 26th-Dec. 31st)​​​​

    1. Set up and implementation of SEO systems (Sept. 15th - Sept. 26th)

      1. Backlink Campaign Sept. 26th - Dec. 31st

      2. Pinging Campaign Oct. 26th - Dec. 31st

      3. Indexing Campaign Nov. 26th - Dec. 31st

        1. Social Media Index Campaign Oct. 26th​

      4. PR4-PR9 links Dec. 15th

    2. Keyword strategy Sept. 26th-Dec. 31st

    3. Sitemap build Sept. 20th- Sept. 23rd

    4. Consolidate URL links to optimal source hubs

    5. Format data collection process

    6. Analyze web analytics

  4. Analytics Analyzation (Oct. 26th, Nov. 26th, Dec. 26th)

    1. ​Format overall data from 2025 prior months to date

    2. All social platforms

    3. Weblinks

    4. Performance links

    5. Conversions links 

    6. Social media data performance

    7. Service/Maintenance

  5. Social Media

    1. Instagram, Twitter, Facebook

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

    2. Engagement of niche targeted guest​

  6. Update promo creatives

  7. Assess incentives

  8. Start Planning Social Media Buys (TBD ~End of Nov)

Q4

Q1M

Q1

Quarter 1 | Jan 1 - March 31

  1. Marketing timeline inclusions

    1. Magazine Placement (TBD- Feb.)

    2. Podcast Placement (TBD Feb)

    3. Press Release (TBD ~March 23rd)

      1. Benzinga​

      2. Digital Journal

      3.  Fox Media Outlets

      4. Yahoo Finance

      5.  AP News

    Social Inclusions (Solicited Travel Engagements)​

    1. January 2–12, 2026 Palm Springs International Film Festival

    2. January 10, 2026 Day Zero Tulum: This music festival in Tulum, Mexico (note can solicit to the promoters)

    3. January 11, 2026 Golden Globe Awards, California (note can solicit to the PR agencies)

    4. January 16–25, 2026 Tamworth Country Music Festival: Australian festival 

    5. January 16–18, 2026 EDC Thailand: The electronic music festival: Phuket

    6. January 22–February 1, 2026 Sundance Film Festival: The final festival in Park City, Utah

    7. February 1, 2026 Grammy Awards, CA

    8. February 4–14, 2026 Santa Barbara International Film Festival

    9. February 6–22, 2026 2026 Winter Olympics: Milan and Cortina d'Ampezzo, Italy

    10. February 8, 2026 Super Bowl LX, Santa Clara, CA

    11. February 15, 2026 2026 NBA All-Star Game, Inglewood, CA

    12. February 15, 2026 2026 Daytona 500, season-opening NASCAR Cup Series

    13. February 22, 2026 British Academy Film Awards (BAFTAs)

    14. March 6–15,2026 2026 Winter Paralympics: Milan and Cortina d'Ampezzo, Italy

    15. March 12–18, 2026 South by Southwest (SXSW), Austin, Texas

    16. March 15, 2026 Academy Awards, Los Angeles, CA

    17. (TBD) Formula 1 Racing 2026, Australia and China  

    18. (TBD) Indian Wells Open, CA (major tennis tournament)

    19. (TBD) Miami Open, FL (major tennis tournament)

  2. SEO Campaign

    1. Continued implementation of SEO systems (Jan 1 - March 31)

      1. PR4-PR9 links 

      2. Bookmarking Campaign

      3. Directory Submission Campaign 

      4. Indexing Campaign

      5. Pinging Campaign

      6. Backlink Campaign

    2. Update Keyword strategy Jan 9th - 12th

    3. Analytics Analyzation 

      1. Weblinks

      2. Performance links

      3. Conversions links 

      4. Social media data performance

    4. Service/Maintenance 

  3. Social Media

    1. Instagram, Twitter, Facebook

      1. Analyze campaign strategy 

      2. Schedule current posting calendar  

      3. Continual engagement of niche targeted guest​

      4. Update promo creatives

        1. Assess incentives​

      5. Assess viewer incentives

      6. Start of Social Media Buys (TBD ~Jan)

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